According to excise department data, shops lifted liquor stocks worth Rs 260 crore on September 28 alone, Rs 279 crore on September 29, Rs 301 crore on September 30 and Rs 320 crore on October 1. From September 1 to 29, liquor sales had already touched Rs 2,715 crore. In 2014-15, sales were at Rs 10,000 crore, rising steadily to Rs 34,600 crore projected for 2024-25. The 2022-23 financial year saw sales of Rs 35,145 crore, up from Rs 30,783 crore in 2021-22 and Rs 27,288 crore in 2020-21. In earlier years, sales recorded Rs 20,859 crore in 2018-19, Rs 17,594 crore in 2017-18, Rs 14,184 crore in 2016-17 and Rs 12,706 crore in 2015-16.