The software accounts for a firm's service details and compares them to similar ones from comparable firms using Ignition. Ignition's AI-powered Price Insights changes that. Courtesy of IgnitionThe solution draws on aggregated Ignition proposal data, so that the suggestions reflect what clients are truly paying, according to an Ignition spokesperson. Benchmarks update every few days to keep price insights up to date, and price suggestions can shift as new data flows in. The spokesperson stressed that Price Insights are just that — insights — and are designed to guide, not dictate: Firms stay in full control of pricing decisions.