Burger King executives admitted that the mascot’s unsettling image alienated some customers, particularly families with young children. “We had a number of learnings from ‘Creepy King,’ and we’ve moved away from him because he had limited appeal,” Burger King CMO Joel Yashinsky told reporters. At its recent franchise convention, Burger King unveiled a new modular play system for children under 10. Unlike McDonald’s, which became known for its PlayPlace playgrounds, Burger King never built a strong reputation for in-store play areas. According to Scrape Hero there are around 7,000 Burger King locations here in America.