After 16 years, downtown-based Blvd Hospitality has rebranded as JB Hotel Group, so named for Co-Founder and Chief Executive Jon Blanchard, with headquarters now in Santa Monica. In its tenure, Blvd was responsible for the following downtown hotels: Ace Hotel, the CitizenM hotel, Soho Warehouse in the Arts District and Hoxton Hotel. The firm also acquired and redeveloped The Georgian Hotel in Santa Monica which re-opened in 2023 and served as the catalyst for the rebrand, as the experience working on an independent hotel resonated with Blanchard’s interests. – these one-off or independent hotels can really capture a lot of that,” Blanchard said. “When you’re developing with a brand, they’re bringing the management, the brand, the assets, the culture, etc.