The Brief H-E-B has plans to build a new 127,000-square-foot store with a two-story parking garage at Hillcrest Road and LBJ Freeway in North Dallas. The proposal requires the Dallas City Council to rezone the land from "neighborhood office" to "regional retail." Dallas City Council will ultimately have the final say on whether to approve the re-zoning of the proposed site before H-E-B can move forward with its plans to build a store in North Dallas. Beryl George knows the in-and-outs of the 10-acre property, located at the southeast corner of Interstate 635 and Hillcrest Road in North Dallas extremely well. This location was never intended for a regional, retail use that attracts customers from all over North Dallas and beyond," he said.