The Brief Apple revealed its new iPhone 17 series and updates to other products, including its branded watches at a Tuesday event. The iPhone 17, the slimmer iPhone 17 Air, and the flagship iPhone 17 Pro and Pro Max are the featured devices from the tech giant. Apple unveiled its new iPhone 17 lineup, along with updates to its digital watches and AirPod products at its annual September product launch on Tuesday. By the numbers:Apple will charge $1,100 for the iPhone 17 Pro, an increase of $100, or 10%, from previous versions of that model. The Associated Press reported that Apple is charging the same starting price for the basic iPhone 17 at $800 and the iPhone 17 Pro Max at $1,200.