Unveiled on Monday in Lagos, the initiative will leverage Ademoye’s influence, creative storytelling, digital outreach, and grassroots mobilisation to spread awareness about malaria prevention and encourage timely treatment. “This partnership with Malanter and Bimbo Ademoye is more than a campaign, it’s a call to action. Our goal is to use influence and creativity to inspire Nigerians to take malaria prevention seriously,” Awere stated. “This campaign gives us the platform to spread life-saving information in a way people can truly connect with,” she noted. According to the organisers, the Malanter x Bimbo Ademoye awareness drive will run nationwide, combining digital campaigns, community outreach, and collaboration with health advocates.