The Brief Nearly 87 million Americans used "buy now, pay later" plans last year, up 7% from 2023. The Growing Popularity of BNPLWhat we know:Nearly 87 million U.S. consumers used a "buy now - pay later" financing plan last year. People are using ‘buy now pay later’ for just basic necessities like gas and groceries." "With a lot of people, they take out several, sometimes dozens of these buy now pay later offers. "Consumers value 'buy now pay later' because it allows them to pay for a purchase over time without incurring interest or revolving a balance.