The Brief Toys "R" Us will open a 13,000-square-foot flagship store Saturday at Chicago Premium Outlets in Aurora, featuring a Babies "R" Us section, arcade games, and visits with Geoffrey the Giraffe. It will be the second flagship store in the Chicago area, following the Harlem Irving Plaza location in Norridge that opened in 2024. Toys "R" Us is opening its second flagship store in the Chicago area on Saturday. The first flagship store to open in the Chicago area after its 2018 bankruptcy was in Harlem Irving Plaza in Norridge, Ill. in 2024. Retail Group, Toys "R" Us will open 10 new flagship locations and 20 seasonal holiday shops by the end of 2025.