Results confirm market trend toward authentically Christian higher educationThe Center for Academic Faithfulness & Flourishing (CAFF) has released its inaugural Christian College Market Profile, a research report detailing the preferences of individuals most likely to consider a Christian college or university. The report draws upon data from the CAFF College Guide User Survey, which was completed by over 3,000 individuals representing all 50 states and Washington, D.C. Study results definitively show that the core of the Christian college market values faith-based commitment above all other institutional traits. “Following the cultural upheaval of 2020, many sensed that preferences were shifting in the Christian college market, but those perceptions were largely based on anecdotal evidence,” said the report’s lead author, CAFF Executive Director P. Jesse Rine. Institutions exhibiting confidence in their unique missions and the courage to stand by their biblical convictions are more likely to reap an enrollment harvest than those that downplay their Christian identity. In the current competitive environment, being mission-centered is market-smart.”###Contact:P. Jesse Rine, Ph.D.Center for Academic Faithfulness & Flourishing(864) 438-1128[email protected]Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of RNS or Religion News Foundation.