The Appia Regina Viarum – Provincia di Latina brand was introduced last Saturday, September 13, at the Teatro Romano Hotel in Minturno, Italy, in the outskirts of Latina, the head of one of the provinces between Rome and Naples. The brand aims to plan and manage the tourism development of the stretch of the Appian Way – a UNESCO World Heritage Site – between the Pontine Plain and the Garigliano River. A crown of 13 paving stones represents the municipalities of the Provincial control room, united in a shared identity to promote the Regina Viarum (Queen of Roads): Latina, Cisterna di Latina, Norma, Sermoneta, Sezze, Pontinia, Terracina, Monte San Biagio, Fondi, Itri, Gaeta, Formia, and Minturno. During this event, the Province of Latina will showcase archaeological beauties, landscapes, and culture in a large stand, deliberately designed in a linear rather than angular fashion. Statement by Gerardo Stefanelli, President of the Province of Latina