The Caribbean Tourism Organization (CTO) will debut a groundbreaking Innovation Hub at the upcoming State of the Tourism Industry Conference (SOTIC) 2025. The Innovation Hub will showcase how virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) are transforming tourism marketing, visitor engagement, workforce development, and destination resilience. CTO Secretary-General Dona Regis-Prosper said the Innovation Hub reflects the organization’s drive to keep the Caribbean competitive and future-ready. The Innovation Hub at SOTIC 2025 underscores the CTO’s commitment to fostering collaboration between governments, the private sector, and innovators to drive sustainable growth, elevate visitor experiences, and strengthen the Caribbean’s position as a global tourism leader. SOTIC – State of the Tourism Industry Conference by CTO State of the Tourism Industry Conference by CTOFor more information about the conference, taking place September 30 to October 3 at Hilton Barbados Resort, visit https://sotic.onecaribbean.org