When Donnell Beverly Jr. decided to launch end-of-life planning startup Eazewell after the loss of both of his parents, he knew exactly who to call to help launch the business: longtime friend, and nine-time NBA All Star, Russell Westbrook. “The main thesis with Russ across every business that he touches is how do we impact people?” Beverly Jr. [pictured above] told TechCrunch. Eazewell is an AI-driven platform that helps families navigate and automate the administrative aspects of end-of-life and funeral planning. “I had an opportunity to be able to be close with his family and go through the process with [Beverly Jr.],” Westbrook told TechCrunch. “The average person has anywhere between 70 and 100 digital accounts that are active at any time,” Beverly Jr. said.