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EN
Hanwha Hotels & Resorts steps into premium resort market with Anto
['Hong Yoo']
The korea Herald News Rss
Paraspara Seoul rebranding to Anto is Hanwha's first projectHanwha Hotels & Resorts has officially launched its new luxury brand as it sets its sights on Korea’s premium resort sector, beginning by rebranding the renowned Paraspara Seoul resort as Anto.
Operated by Jeongsang Bukhan Resort Co., now a Hanwha Hotels & Resorts subsidiary, Anto is nestled at the foot of Bukhansan National Park and just 40 minutes from central Seoul.
Stabilizing operations is our top priority.”Anto has 334 rooms, which remain unchanged from the former Paraspara Seoul, as sustainability was central to the resort’s transformation.
As for new F&B collaborations, we’re discussing with other Hanwha resort brands to align them with current trends.”He also assured that there would be "no fundamental changes to how the resort is run.
With Anto’s launch, Hanwha Hotels & Resorts becomes the only company operating both a five-star hotel and a premium resort within Seoul.
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