The campaign introduces Laufey, whose wit, charm, and artistry resonate deeply with Gen Z audiences, alongside returning campaign stars Ice Spice and Charli D'Amelio, and model Reign Judge. "What drew me to this Kate Spade New York campaign is how it captures the beauty of those small, shared moments. "I've always admired Kate Spade New York for creating designs that feel bold, universal and chic all at once," says Ice Spice. I love that Kate Spade New York is shining a light on the fact that life is better when we are together." The campaign will launch across Kate Spade New York's channels beginning the same day and run through February 2026.