While Google argues the bill could have unintended consequences, news publishers accuse the tech company of "corporate bullying." Google New Zealand's country director, Caroline Rainsford, expressed concern that the bill, described as a "link tax," is not the right approach to support New Zealand's news industry. She emphasized that smaller media outlets would be particularly affected, losing potential audience reach. In Australia, Google has negotiated deals with media companies under its News Media Bargaining Code but has included clauses allowing it to cancel agreements annually. The New Zealand bill follows in the footsteps of these international efforts to regulate tech giants' relationships with media outlets.