Sainz finished third at Baku, capturing Williams' first podium in years and vindicating his decision to believe in team principal James Vowles' vision for the future. The sticker originates from a Williams fan, who got her question answered by the drivers in a video on Instagram. The young girl, while holding up her toy unicorn, asked Sainz to name the toy, choosing between Sparkles or Sprinkles. She also asked if he would wear a unicorn sticker on his helmet for the rest of the season. After capturing the podium trophy, Williams posted a video on Instagram recapping the memorable race weekend, where the sticker made its appearance on the silverware.