The Southern California grocery brand that has become synonymous with luxury and wellness is taking its first steps into New York City. Erewhon said it plans to open a tonic bar within an exclusive West Village members’ club later this fall. The tonic bar will serve members at Kith Ivy, a lifestyle and fitness club from Ronnie Fieg, chief executive of the popular streetwear brand Kith. The members’ club, which will also feature rooftop padel courts and dining from Cafe Mogador, reportedly comes with a hefty initiation fee of $36,000 and an annual fee of $7,000. AdvertisementThe price and exclusivity of Kith Ivy aligns with Erewhon’s own high-end reputation.