The Personal Finance Society (PFS) has reported more than 250 expressions of interest in its Pathway to the Profession initiative. Launched in July, the scheme aims to attract and support new talent into financial planning. The £1m programme includes £200,000 to fund 500 students taking the R05 Financial Protection module, the first step towards a Diploma in Regulated Financial Planning. Within eight weeks, over 200 applicants with no prior experience or qualifications in financial planning have signed up. The PFS, which has 40,000 members, is dedicated to building public trust in the insurance and financial planning profession.