Based on a 1946 play by Ronald Millar, Frieda was one of the earliest British films to explore the post-war transition to peace and extremely topical and painful questions around guilt, culpability and forgiveness. It stars David Farrar as a schoolmaster-turned-RAF officer who marries the German nurse (Mai Zetterling) who saved his life. This debate is drawn out through this series of teaser posters which take the form of a vox pop canvassing a range of (fictional) opinions. The teasers are developed from the film’s official release poster and create a holistic campaign, designed and masterminded by Ealing’s advertising director S. John Woods. For S. John Woods, a poster had three sequential purposes: “to attract attention, to arouse interest, and [to] influence subsequent action”.