Johnston & Murphy, a division of Genesco, signed Peyton Manning as the face for the Tennessee-based lifestyle brand. “We are honored to announce Peyton Manning as our brand ambassador,” said Danny Ewoldsen, president of Johnston & Murphy. “Peyton has worn Johnston & Murphy for many years, and this partnership is a nod to our shared values of authenticity, quality and confidence. The announcement of Peyton Manning as Johnston & Murphy’s brand ambassador comes as the legacy brand celebrates its 175th anniversary. Johnston & Murphy is marketing the Peyton Manning campaign through its 127 retail and factory doors, as well as its 25 airport locations.