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Google AI Overviews Overlaps Organic Search By 54% via @sejournal, @martinibuster
['Roger Montti']
Search Engine Journal
AIO And Organic SearchThe data shows that 54% of the AI Overviews citations matched the web pages ranked in the organic search results.
This means that 46% of citations do not overlap with organic search results.
It could be that the FastSearch algorithm retrieves results that are similar to the regular search results 54% of the time.
Organic And AIO Overlap Evolved Over TimeWhen AIO launched, there was only about a 32% overlap between AIO and the classic organic search results.
A broad and simplified explanation is that FastSearch does not use traditional organic search ranking factors.