Electric vehicle (EV) adoption is on the rise, and with that are the expectations of owners. One of the ways automakers are evolving is by bringing new electric vehicles to the market. We need to focus on more charging, higher quality charging, and better performance around infrastructure," Cornelia said. Prospective vehicle buyers consistently rate a lack of charging infrastructure as a key barrier to entry for EV adoption. Electrify America was one of the original public electric vehicle charging companies in the U.S. and they intend to remain a dominant presence.