"I thought about not owning my music every day," Swift stated on the show, which is co-hosted by her fiancé, Travis Kelce. Swift already owned the publishing rights to her music, which apply to the composition and lyrics of a song. One-sided deals of the pastIt became standard practice for record labels to own masters during the earliest days of music recording. Partnerships and superfansDespite the Internet's impact — and paradigm shift — on the recording industry, artists still reap huge benefits from signing to major labels. Although it's not uncommon for artists to re-record songs, Swift pushed the practice to a new plane.