Rita El Khoury / Android AuthorityTL;DR Nest Aware customers are being offered discounts when attempting to cancel their subscriptions. Google jacked up the prices of its Nest Aware subscriptions in July, bumping fees by 25 to 33% on both monthly and annual plans. Half off an annual renewal shakes out to $50 for a one-year subscription to Nest Aware, or $100 for a year of Nest Aware Plus. Nest Aware isn’t strictly necessary to use Nest cameras, but the subscription service is required for features like extended video history and familiar face detection. If you’re a Nest Aware subscriber and you’re miffed about the recent price hikes, you can try canceling to see if you’re offered a discount yourself.