Culture-makers in Seoul helped Heineken® turn unused rooftops into vibrant hubs of social connection, and the locations were revealed via satellite imagery. Heineken® is transforming forgotten urban spaces into hubs of social connection, challenging the trend of productivity-first city living and giving people a fresh space to socialise. In a world where urban space is becoming increasingly scarce, it’s essential to activate what already exists but has long remained inaccessible. It’s a calling card for communities to come together, share experiences, and rediscover the joy of social connection over an ice-cold beer. Nabil Nasser, Global Head of Heineken® BrandWatch this space, Heineken® will continue to explore ways to break down barriers to social connection worldwide.