Gold medalist joins ASICS as Advisor, reinforcing the brand’s founding purpose and commitment to movement for better wellbeing. ASICS announces a new partnership with gold medalist Koji Murofushi, who will serve as Advisor to the brand. Founded in Japan in 1949 to uplift people through sport, ASICS has always believed in the transformative power of movement. That purpose is reflected in the brand’s name itself - Anima Sana In Corpore Sano, meaning “A Sound Mind In A Sound Body”. “I deeply resonate with ASICS’ founding philosophy, ‘A Sound Mind In A Sound Body,’” said Murofushi.