Over 100 participants from across the world joined IFOAM – Organics International and Inter-Continental Network of Organic Farmers Organisations (INOFO) for a timely webinar exploring farmer-led initiatives to build self-sufficient and resilient enterprises. Initially relying solely on local farmers’ markets, her farm began producing by-products from unsold items, eventually leading to their own chocolate production. More about OrFarmSylvia Kuria: Entrepreneurship as the Missing Link in the Organic MovementSylvia identified market access as a major barrier for trained organic farmers, preventing them from earning the premium income needed to scale up production. Her business, Sylvia’s Basket, demonstrates how entrepreneurial thinking can elevate organic produce through branding, value addition and direct sales. In partnership with a strategic communications agency, FFORA provides targeted training on platform selection, media outreach and messaging.