India’s tech landscape witnessed a surprising twist this week when Arattai, Zoho’s homegrown messaging app, suddenly shot into the spotlight. And unlike some Indian apps that only cater to mobile platforms, Arattai has gone the extra mile, making itself available across Android, iOS, iPadOS, Windows, Linux, and macOS. Founder Sridhar Vembu confirmed the scale of the surge, noting on social media:“We have faced a 100x increase in Arattai traffic in 3 days. The November relaunch could mark a turning point, positioning Arattai as a serious contender in India’s messaging ecosystem. If it succeeds, Arattai won’t just be another messaging app—it could become a symbol of India’s digital self-reliance.