Dream Vacations and CruiseOne have been named to Franchise Business Review’s 2025 Most Innovative Franchises list, a recognition that highlights the network’s ongoing investment in technology, training and tools that empowers travel advisors. “Our focus has always been on pairing cutting-edge tools with the training to use them effectively,” said Drew Daly, senior vice president and general manager of Dream Vacations and CruiseOne. “Recognition as one of the most innovative franchises validates the steps we’ve taken. To identify the companies on the list of this year’s Most Innovative Franchises, Franchise Business Review analyzed 18 months’ worth of data from over 35,000 franchisees representing more than 365 brands. Building on this momentum, Dream Vacations and CruiseOne are now piloting a new AI Search Assistant within its Business Center.