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Timmy Mallet joins Diageo’s mental health campaign for men
['Rupert Hohwieler']
The Spirits Business
NewsBy Rupert HohwielerDiageo has called on TV presenter Timmy Mallett for its latest wellbeing initiative for older men, which encourages chats via the power of the public bench.
In its latest initiative, titled Mission: Shoulder to Shoulder, the campaign has highlighted the power public benches have in getting people talking with benches seeing 5.5 conversations daily, 38.5 weekly, and over 2,002 yearly.
Black Park Shed in Buckinghamshire has created its bench with the help of Timmy Mallett, who is the campaign ambassador.
But if you put them at a work bench, shoulder to shoulder, you often get work-bench buddies.
That’s why we’ve partnered with DrinkIQ, to help Shedders and older men more widely see the power of community spaces like Men’s Sheds.