THE low-cost German fashion retailer KiK is challenging the likes of Primark and Pepco to become Spain’s ‘top dog’ in the bargain clothing market. KiK stands for Der Kunde ist Konig(The Customer is King) and claims to ‘dress from head to toe for €30’. It opened its first Spanish outlet exactly three years ago in Sevilla and has blossomed into a network of over 100 stores. READ MORE:KIK IN MADRIDIt has a strong foothold in Andalucia, Madrid, and the eastern coast of the country. Its economic strategy is the same as its rivals- namely to secure bulk purchases from suppliers with low cost sales to shoppers.