With sparkling lights and beating drums, Italian luxury label Gucci took over a 14th-century Seoul Palace on Tuesday to showcase its cruise collection, blending Korean heritage and modern fashion. In a mix of street and sportswear, models dressed in surfing suits or carrying skateboard-shaped bags strutted between ancient pillars in corridors surrounding the main hall of the Gyeongbokgung palace. The Gucci cruise show follows a Louis Vuitton pre-fall fashion show on a Seoul bridge in April. Built in 1395, the Gyeongbokgung Palace served as the main royal palace of Korea’s Joseon dynasty. The South Korean national treasure became the latest iconic landmark chosen by Gucci to showcase its collection.