In a recent meeting focused on garnering pro-Israel media backing, Israeli Prime Minister Benjamin Netanyahu highlighted the significance of leveraging Israel’s influencers. Invoices outline a total expenditure of $900,000, scheduled from June to November, to enlist a group of 14-18 influencers for content creation. Considering the administrative production expenses up to September 16, an estimated amount of $552,946 remains allocated for influencers between June and September this year. A company projected that the group was anticipated to generate between 75 and 90 posts within the specified period. The initiative, which commenced in June, is being conducted via Google’s YouTube platform and its Display & Video 360 service.