Very few sporting apparel companies reach the level of ubiquity that Nike (NKE) has achieved, or its press coverage, for that matter. From cheerleading shoes to track and field spikes and from yoga pants to tennis dresses, Nike offers something for everyone. Ready to place your money into Nike’s stock? How to Buy Nike (NKE) StockConsider purchasing directly through Nike’s shareholder program Nike offers a direct stock purchase plan that allows investors to purchase Nike shares without the use of a broker or firm. Use your broker’s platform to place an order After you’ve chosen a brokerage firm and opened an account, you’ll want to put in an order (called a “buy”) for your shares of Nike stock.