NiCE has entered into a multi-year partnership with professional golfer and 2025 U.S. Open Champion JJ Spaun, who will serve as the company's new brand ambassador. Under the new agreement, Spaun will represent the NiCE brand both on and off the golf course, including wearing the NiCE logo during competitions. According to a statement from NiCE, Spaun's recent breakthrough and enduring focus on steady improvement mirror the company's own approach. Brand representationAs part of the partnership, Spaun will carry the NiCE brand into golf tournaments worldwide, acting as an ambassador to fans and business partners. AI transformationIn 2025, NiCE expanded its suite of AI-enabled capabilities and focused on scaling customer experience solutions across global enterprise sectors.