iPhone 17China's subsidy program is fueling iPhone 17 demand, giving Apple more momentum at the low end than it historically sees in September. That's significant because Apple's first two months of iPhone sales are usually driven by iPhone 17 Pro models. The company also raised the iPhone 17 Pro price by $100 after removing the 128GB option. The iPhone 17 now carries features once reserved for iPhone 17 Pro tiers, from faster chips to better cameras. It can rely on iPhone 17 Pro buyers to maintain higher averages or accept that most prefer midrange value.