Cover of David Pogue's forthcoming book about Apple history -- image credit: David PogueDue to be published in time for Apple's 50th anniversary in 2026, David Pogue has written a mammoth coffee table book about the company's whole history. For its 50th, David Pogue has written a 600-page book, complete with 360 photographs, that tells the story of Apple's birth, near-death experiences, and its route to today's success. "Apple: The First 50 Years" is published by Simon & Schuster and will be released on March 17, 2026. "Apple: The First 50 Years" is being released first in hardcover and will retail for $50. Pogue says that he is going to tour US cities discussing the book, but no dates have been announced yet.