Apple CEO Tim CookWedbush's Dan Ives has lifted his Apple price target to $310, citing stronger-than-expected demand for the newly launched iPhone 17. Apple's iPhone 17 lineup launched in September 2025, with analysts predicting early sales surpassing the iPhone 16 cycle. Store checks and supply chain reports show the iPhone 17 Pro is in high demand. Analysts frame the iPhone 17 cycle as an opportunity for Tim Cook to stabilize Apple's China story after years of setbacks. The iPhone 17 has given Apple a jolt of momentum, and analysts are rewarding it with a higher forecast.