A new industry report claims that Apple intends the 2027 iPhone to have a much thinner, brighter, and longer-lasting display, that will also help battery life. According to ET News, the new design relies on Color Filter on Encapsulation (COE) technology. Consequently, a display using COE would be thinner, and it is said to also make for brighter screens. Previously Apple has been said to be researching this with the iPhone Fold in mind, and that may yet be the case. It's previously been reported that the iPhone Fold would get a thinner display made by Samsung.