Macau casino operator MGM China Holdings Ltd organised two initiatives recently to promote “rational entertainment and financial wellness” among the city’s student population. As part of the effort, MGM and MUST signed a memorandum of understanding for a “Healthy Financial Literacy Campus Promotion Programme”, described as a “three-year initiative designed to enhance financial education for university students”. “The programme integrates MGM’s industry expertise in responsible gaming with MUST’s academic strengths to deliver structured financial literacy education,” stated the casino firm in a press release. Also on September 20, MGM hosted the launch ceremony and public performance of the third edition of the “MGM Financial Education School Tour 2025 – Gen Z Earth Cup”. Tian Han, an executive vice president at MGM China, said in prepared remarks: “MGM designs educational initiatives tailored to different age groups, integrating financial literacy and responsible gaming concepts into everyday life, from campuses to communities.”“These two events exemplify our continued efforts to promote responsible gaming through collaboration with academic institutions, community organisations, and professional groups,” he added.