Of the 145 life and health insurers in the country, 119 offer health insurance, 66 offer life insurance and 32 offer retirement products. In 2024, about 30 million Canadians had life and health insurance. Life insuranceAccording to CLHIA, 23 million Canadians collectively held a total of $6 trillion in life insurance last year. Life insurance benefits amounted to $8.9 billion in death benefits and $9.7 billion in living benefits, cash surrenders and dividends. More than four-fifths (83%) of life insurance products were bought by individuals through an agent.