39 | Friday, September 19, 2025Cracker Barrel expects weaker sales and restaurant traffic after logo controversy The Associated Press Print | Front Page | Email this story To:From:Message:From (email):Message:Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out. In a conference call with investors, Cracker Barrel said traffic at its restaurants was down 1% in early August, before it announced it was adopting a more simplified logo. Cracker Barrel CEO Julie Felss Masino said the company conducted extensive research before releasing the new logo and launching a plan to remodel its 660 U.S. restaurants. Masino said Cracker Barrel will continue other aspects of its plan to boost sales and attract new customers, including menu innovation and kitchen upgrades. That is lower than the $3.48 billion Cracker Barrel reported in its 2025 fiscal year.