39 | Friday, September 19, 2025Build-A-Bear continues to rack up market gains, despite tariffs and teetering mall traffic Print | Front Page | Email this story To:From:Message:From (email):Message:NEW YORK (AP) — Tariffs and years of teetering mall traffic have roiled much of the toy industry. Shares of Build-A-Bear Workshop are up more than 60% since the start of 2025, trading at just under $72 apiece as of Tuesday afternoon. "The mall may not be a destination, but Build-A-Bear often is — because it's often a planned trip," Saunders said. Still, Saunders notes that everyone is going to be affected by tariffs and Build-A-Bear isn't an exception. Barring any significant changes, Todorovic said in August's earnings call that tariffs are anticipated to cost Build-A-Bear under $11 million for the 2025 fiscal year.