Women have long been integral within cinema, but they have also been hidden figures within a male dominated culture. Here, Sterling Media reviews the importance of women representation on screen and behind the camera. The demand for a greater role for women has also increasingly begun to be reflected on screen, particularly within genres and franchises traditionally defined by their male character. Creating better representation for women on screen does not necessarily mean having a film led by a female character as Marvel Studio’s Black Panther showed in 2018. About Sterling Media:Sterling Media, is an award-winning, multi-disciplinary global business and communications consultancy.