For Kellogg's, an iconic American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg's customers. Some users pledged support, and Kellogg's responded:@KelloggsUS thank you for discontinuing ads on Breitbart. — Kellogg's (@KelloggsUS) November 29, 2016As of the morning of 1 December 2016, Breitbart News claimed that more than 100,000 people had signed the #DumpKelloggs petition. The Kellogg's Twitter account did not appear to respond to the hashtag or users complaining about the advertising decision.