In seeking business success, law firms lean ever harder on functions that were traditionally ‘back office’ – and clients are noticing. But this roundtable reflects a growing appreciation of the contribution other roles make in supporting profitability and growth. In a period of growth, which is a form of change, communications really come to the fore.’ While external communications is key, she argues, handling internal communications is even more important. She notes: ‘Sometimes law firms are really good at talking about culture, sometimes they’re not and it’s out there in the press. Firms need to have ‘proper conversations with [clients], where you’re asking for their input’.