Batres is the founder and CEO of Scrivnr, a 2-year-old company that aims to reduce the number of foreclosures across the forward and reverse mortgage spectrums. Batres recently spoke with HousingWire’s Reverse Mortgage Daily about the company’s efforts to raise awareness and generate more favorable outcomes for borrowers and mortgage companies. NP: You’ll be presenting on this topic next month at the National Reverse Mortgage Lenders Association (NRMLA)’s Annual Meeting in Minneapolis. We went to one of those mastermind sessions and we heard all the salespeople talk about the challenges of selling a reverse mortgage. And one of them was the perception among family members of somebody with a reverse mortgage of, ‘Nope, they don’t want to touch it.’New sales need to be created through a better sales environment.