SMG Studio, a dentsu company, the LEGO Group and Fictions have launched LEGO Party, a multiplayer party game. The game is set across challenge zones including LEGO Pirates, LEGO Space and LEGO NINJAGO. "Bringing LEGO Party to life has been a dream come true for our team," said Ash Ringrose, head of SMG Studio. SMG Studio is dentsu's Australia-based gaming business and has been creating games with global brands since 2013. LEGO Party is available on PC, Xbox Series X|S, Xbox One, PlayStation 5, PlayStation 4 and Nintendo Switch.