The developer emphasises that it is crucial to treat energy storage projects as infrastructure developments, rather than speculative technology ventures. For Pacifico Energy, the move into energy storage came off the back of more than 12 years of developing solar PV plants in Japan. Caution required in ‘brutal’ market environmentsWhile Japan’s energy storage market may present unique challenges, these can still offer valuable lessons for other markets in the Asia-Pacific region, especially those with significant government involvement in energy sector planning. Despite acknowledging significant challenges in Japan’s energy storage market, Behrengrad’s perspective emphasises constructive solutions and learning opportunities. Our publisher Solar Media will host the Energy Storage Summit Asia 2025 next week (7-8 October) in Manila, Philippines.